Brian P. Flynn, P.E., DEE - 2011 Softcover Spiral Bound, 100 pp.

 

Volume 2 in the series Maximizing Engineering Firm Profits provides valuable information that builds upon the principles presented in the first volume, Profit Fundamentals. One chapter shows how to design projects to ensure proper levels of profit using the SUM concept explained in Volume 1. The other chapter provides information essential to improving a firm's revenue. It introduces a new analytical concept, the Marketing Efficiency factor. This concept provides a rational method for assessing proposal opportunities for consistency with a firm's financial plan.

 

This volume also contains problem sets with answers for chapters in this volume and in Volume 1. These problems illustrate applications of the concepts and practices described in the series to enhance professional development.